Boost Your Business: 10 Winning Social Media Marketing Tips
Discover 10 social media marketing tips to grow your business, engage your audience and create a strategy that delivers lasting results.
26th June 2026
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Freelance Social Media Consultant vs Full-Service Social Media Agency
Which Should Your Business Choose? Did you know there are over 5.4 billion active social media users across the globe as of 2025? That’s a universe of potential customers and brand advocates just scrolling, waiting to find you. But here’s the kicker:
15th May 2026
The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence
An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.
But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?
Surprisingly, the answer is rooted in psychology!
It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:
10th October 2023
How To Measure Your Social Media Return On Investment (R.O.I.)
Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.
5th June 2023
What Is A Branded Hashtag & Why Does Your Business Need One?
What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.
5th April 2023
How to Hire the Right Social Media Consultant for Your Business
Can you imagine baking a cake for the first time without a recipe? It’s hard to imagine how eggs, flour, sugar and butter come together to make our fave spongey delight, never mind what to do with them, in what order and for how long!
7th March 2023
7 Guiding Principles To Elevate Your Social Media Planning
Feeling overwhelmed with keeping up with your social media planning? Let’s unpack that for a second. Firstly, I get it. Maintaining your presence in the ever-changing digital world is a weekly challenge. Coming up with new content ideas, staying current with trends, navigating complex algorithms… it’s a LOT.
7th February 2023
7 Things To Do Right Now To Improve Your Discoverability On Social Media
Being ‘discoverable’ means making it easy to be found by your ideal client, so your target audience can understand who you are and what you are. It’s top-of-the-funnel stuff: the first step in supporting your customer journey. Here are 7 to help you be more discoverable on social media.
13th November 2022
How Often Should I Post On Social Media?
Let me take you back a hot minute to the last time you found yourself in the dating market. I know, I know, we won’t dwell on it too long. Remember when you used to agonise over sending the next message?
12th October 2022
Social Media Marketing Trends for 2022
On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your inspiration for your social campaigns. It can be
20th January 2022