LinkedIn Lift-off: Our 4 Pillar Method Drives Real Results
Improve your LinkedIn strategy with our proven 4 Pillar Method. Optimise your profile, create better content and drive real results.
9th June 2026
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The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence
An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.
But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?
Surprisingly, the answer is rooted in psychology!
It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:
10th October 2023
11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide
Email marketing is far from obsolete. In fact, it’s thriving!
A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.
Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.
18th September 2023
7 Things To Do Right Now To Improve Your Discoverability On Social Media
Being ‘discoverable’ means making it easy to be found by your ideal client, so your target audience can understand who you are and what you are. It’s top-of-the-funnel stuff: the first step in supporting your customer journey. Here are 7 to help you be more discoverable on social media.
13th November 2022
What is a Lead Magnet? Here are 5 Examples…
Whether we realise it or not, we’re exposed to lead magnets every day of our lives, and it’s not just online. It’s the carrot dangle of a shop’s well-merchandised window; the unstoppable draw of a ‘FIRST BOX FREE’ voucher, or
9th July 2021
Key Online Marketing Trends You Need To Know About In 2021
Oh, what a year! There are no words to describe 2020 accurately. However, for any adverse situation, there are positives to be found! Social media usage increased dramatically during the pandemic, which has empowered businesses to connect with their audiences
15th December 2020