Boost Your Business: 10 Winning Social Media Marketing Tips
Discover 10 social media marketing tips to grow your business, engage your audience and create a strategy that delivers lasting results.
26th June 2026
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Freelance Social Media Consultant vs Full-Service Social Media Agency
Which Should Your Business Choose? Did you know there are over 5.4 billion active social media users across the globe as of 2025? That’s a universe of potential customers and brand advocates just scrolling, waiting to find you. But here’s the kicker:
15th May 2026
The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence
An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.
But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?
Surprisingly, the answer is rooted in psychology!
It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:
10th October 2023
11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide
Email marketing is far from obsolete. In fact, it’s thriving!
A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.
Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.
18th September 2023
How To Measure Your Social Media Return On Investment (R.O.I.)
Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.
5th June 2023
What Is A Branded Hashtag & Why Does Your Business Need One?
What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.
5th April 2023
5 Time-Saving Content Creation Tips For Busy Entrepreneurs
5 time-saving content creation tips for busy entrepreneurs, small business owners and startup companies.
22nd September 2022
The Business Purpose Of Each Social Media Platform – A 2021 Comparison
I was watching the triathlon a couple of weeks ago, giving my best commentary from the sofa with a bowl of crackers (suddenly an armchair expert) and I was thinking about the difference in each of the disciplines, the athletes’
9th August 2021
Top Marketing Terms Demystified
Every industry is guilty of it, and perhaps marketing the most… yes, I’m talking about the language of jargon. If you’ve ever seen the brilliantly scripted W1A or 2012 programmes on BBC, you’ll know that the marketing agency featured across
16th May 2021
How to Use Hashtags Effectively
How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people frustrated with hashtags. They are either overusing them,
18th August 2020