Mr Clutch Autocentres
Driving measurable growth through integrated social media marketing
By Numbers
Mr Clutch Autocentres partnered with Social Never Sleeps to strengthen brand awareness, increase customer engagement and drive more online bookings through a combination of organic social media and paid advertising.
The Challenge
With over 40 autocentres across the UK, Mr Clutch needed a social media strategy that would do more than promote offers. The objective was to increase visibility, build trust with motorists, educate customers about vehicle maintenance, and convert more website visitors into online bookings through consistent organic content and targeted Meta advertising.
Our Approach
Integrated Organic & Paid Strategy
Developed a joined-up social media strategy combining educational organic content with performance-led Meta advertising to support every stage of the customer journey.
Premium Videography
Captured high-quality video content across Mr Clutch branches to showcase the team, services and customer experience. This premium visual content was used across both organic and paid campaigns to build credibility and increase engagement.
Graphic Design & Creative Production
Designed a consistent suite of branded graphics, carousels and campaign creatives that simplified technical automotive topics into engaging, easy-to-understand content while maintaining a recognisable visual identity.
Trust-Building Content
Created consistent content focused on preventative vehicle maintenance, seasonal driving advice, behind-the-scenes garage content and the heritage of the Mr Clutch brand to position the business as a trusted automotive expert.
Performance Advertising
Managed highly targeted Meta campaigns promoting key services including servicing, MOTs and air conditioning, continuously optimising creative, audiences and budget to maximise return on ad spend.
Community Management
Actively engaged with customers by responding to enquiries, answering technical questions and encouraging conversations that strengthened trust and supported purchase decisions.
Key Results in Month One
Paid Advertising
171 online purchases
£21,471.85 revenue generated
17.07 Return on Ad Spend (ROAS)
409,560 impressions
Organic Social (April)
390,000+ impressions across Facebook and Instagram
13,000+ followers across both platforms
199 website users driven through organic social
Engagement more than doubled across Facebook and Instagram
Impact
Through a combination of premium creative production, strategic organic content and performance-led advertising, Mr Clutch significantly increased brand visibility, generated more online bookings and strengthened customer confidence. Educational content, heritage storytelling, high-quality video and seasonal campaigns helped position the business as a trusted automotive brand, while Meta advertising consistently delivered an excellent return on investment through efficient customer acquisition.
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