Expectancy
Social Media Management, Content Strategy & Brand Growth
By Numbers
We transformed Expectancy’s digital presence through strategic social media management, targeted campaigns, and compelling content that positioned them as a leader in their industry.
The Challenge
Expectancy needed to establish a strong social media presence, engage their target audience more effectively, and communicate its unique selling points in order to sell out their courses for midwives.
Our Approach
Social Media Management
Developed and executed comprehensive social media strategy across key platforms with daily monitoring and optimisation.
Videography & Visual Content
Produced high-quality talking heads video content to humanise the brand.
Problem/Solution Content
Created educational content that addressed common concerns of the target audience.
Consistent Brand Identity
Maintained cohesive visual and tonal brand identity across all platforms and touchpoints.
Community Management
Built loyal community and enhanced customer relationships through authentic engagement.
Key Results
400% increase in course enquiries in 4 months
47% increase in website traffic in 4 months
97,000 impressions on Facebook in month one
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