About Us
We are strategists, storytellers, and genuine believers in the power of connection.
Social Never Sleeps was built on a love of great marketing – the kind that starts with understanding, leads with purpose, and creates moments that genuinely resonate with the right people.
We start with strategy. Always. Because before we write a single caption, run a single ad, or suggest a single platform, we need to understand who you are, who you’re talking to, and what you’re actually trying to achieve. That’s not us being difficult. That’s us caring about getting it right.
We’ve spent over 20 years learning how to tell stories that connect, inspire, and move people to act. We’ve worked with global brands and ambitious startups, across industries and continents, and the one thing that’s been true every single time is this: the businesses that win on social aren’t the ones with the biggest budgets. They’re the ones with the clearest vision, the most authentic voice, and a partner who’s as invested in their growth as they are.
That’s what we’re here to be. Not your content agency. Your strategic partner. Invested in what comes next.
Jem Bahaijoub
Jem Bahaijoub brings over 20 years of experience in marketing, brand strategy, and digital communications, working across global brands, small businesses, and purpose-led organisations. Her career has spanned international campaigns, agency leadership, entrepreneurship, and digital marketing – giving her a grounded understanding of both the strategy behind growth and the reality of building a business day to day.
Jem began her career at Universal Music, where she led international promotional campaigns across five continents, working with globally recognised artists and navigating fast-paced, high-pressure environments. She later went on to run a boutique PR agency in central London, spending six years helping brands strengthen their communications, build meaningful client relationships, and raise their profile with clarity and purpose.
Before founding Social Never Sleeps, Jem moved to the USA where she built and ran her own marketing agency for over ten years, helping businesses grow through strategic marketing, authentic communication, and strong brand positioning.
What truly sets Jem apart is her approach. She believes marketing works best when it’s clear, honest, and rooted in genuine connection – not pressure, hype, or constant noise. At Social Never Sleeps, she works closely with clients to simplify their marketing, strengthen their online presence, and create strategies and content that feel authentic, commercially effective, and aligned with who they are as a business.
Amber Benningfield
Amber is an Account Manager at Social Never Sleeps, where she works closely with businesses across a range of industries to develop and manage strategic social media and digital marketing campaigns. With a background in social media management and business administration, Amber has experience spanning client communications, content strategy and creation and account management, helping clients strengthen their online presence through engaging and results-driven marketing.
Her work includes developing tailored content strategies, managing organic social media campaigns, coordinating with creative and development teams, and supporting clients with everything from brand awareness and community engagement to campaign performance reporting. Passionate about building strong client relationships and staying ahead of social media trends, Amber brings a creative, collaborative and personable approach to every project she works on.
Rica Mores
Rica is a Content Creator at Social Never Sleeps, where she develops engaging content that connects with audiences and supports clients’ social media goals. With a keen eye for what makes content resonate, Rica brings creativity and strategic thinking to every piece she produces, from ideation through to execution.
Her work spans content creation across platforms, with a particular passion for Facebook and its wide, diverse audience. Rica is endlessly fascinated by the nature of social media and how audience behaviour can shift overnight, turning the unexpected into a viral moment. This curiosity keeps her thinking fresh and her content ideas ahead of the curve.
Outside of work, Rica is a self-confessed introvert who finds inspiration in the quieter moments, whether that’s watching anime, Studio Ghibli films, or a Netflix series, or unwinding with mobile games. She’s also a dedicated matcha enthusiast. These interests sharpen her creativity and inform her instinct for the kind of storytelling that genuinely captures attention.
Arlo
Arlo has quickly established himself as an unmissable presence in every meeting, bringing an unmatched energy and passion to everything he does, particularly anything involving the word “walk” or the rustling of a snack wrapper.
As Chief Morale Officer, Arlo takes his role extremely seriously, conducting regular welfare checks on his colleagues (whether they want one or not). He is a firm believer that no problem is so big it can’t be solved with a cuddle, and operates an open-door hugging policy at all times. Personal space is not something he has ever been trained in, nor does he intend to be.
His communication style is best described as direct. Whether it’s the postman, a pigeon, or a particularly suspicious-looking lamppost, Arlo ensures all threats are reported immediately and at full volume. He has yet to miss a single delivery.
Outside of core hours, Arlo specialises in strategic napping, competitive stick chewing, and providing unsolicited but enthusiastic feedback during phone calls. He reports directly to Jem, though it’s widely understood that the reporting structure is very much the other way around.
Strategic Partners
Social Never Sleeps works in partnership with Euphoria Digital for videography, and Rogue Ginger Photography and The Fresh Focus for professional photography
